Sharing the JSK story
I designed graphics, motion animations and written teasers — all in line with JSK’s branding. The goal was to engage and grow the journalism community connected with JSK.
Engaging journalists to apply
To get journalists to apply, I designed content for a campaign to give insights about the fellowship and attract potential applicants from newsrooms.
Starting a conversation
To engage the journalism community, I launched an experiment in April 2017: what if we shared content around a single theme for a week?
The social strategy and content design paid off. Engagement increased. And new fans/followers joined JSK’s social community, as shown below.